Sony XR-85X90K- 85 Full Array LED

Sony XR-85X90K – 85-Inch Full Array LED TV with Cognitive Processor XR

The Sony XR-85X90K is an 85-inch Full Array LED television that delivers a cinematic 4K HDR experience on a truly massive scale. Featuring the XR Contrast Booster and Sony's Cognitive Processor XR, this television reproduces deep blacks and brilliant highlights with a level of precision that makes every scene — whether a sunlit landscape or a dark thriller — look remarkably lifelike and detailed.

The Cognitive Processor XR understands how the human eye focuses and perceives the world, cross-analysing image data across multiple dimensions to produce extraordinary contrast, vivid colours, and exceptional depth. Paired with the BRAVIA CORE app, you gain access to a library of high-quality 4K UHD movies that showcase everything this display is capable of. Google TV makes content discovery effortless, learning your viewing habits to recommend the right content at the right time.

Key Features

• 85-inch Full Array LED with zone backlight control for superior contrast
• Cognitive Processor XR for human-like picture analysis and reproduction
• XR Contrast Booster for deep blacks and high peak brightness simultaneously
• BRAVIA CORE app for access to premium 4K UHD movies
• Google TV smart platform with personalised content recommendations
• Dolby Atmos and DTS:X audio support
• HDMI 2.1 support for high-frame-rate gaming

For those who believe bigger is better, the Sony XR-85X90K is the ultimate big-screen choice — combining enormous screen real estate with some of Sony's most advanced picture technology.