Sony XR-75X90K-75 Full Array LED

Sony XR-75X90K – 75-Inch Full Array LED TV with Cognitive Processor XR

The Sony XR-75X90K is a 75-inch Full Array LED television that harnesses the power of Sony's Cognitive Processor XR to deliver an extraordinary picture experience on a grand scale. Full Array LED backlighting divides the screen into precise zones, allowing the TV to independently control brightness across different areas of the image simultaneously — the result is exceptional contrast with bright highlights and deep, convincing blacks appearing side by side in the same frame.

The Cognitive Processor XR goes far beyond standard 4K processing by analysing picture content the way the human brain perceives it, ensuring that colours, detail, and depth all feel strikingly natural. Whether you are watching sport in blazing HDR, enjoying a film noir, or playing the latest video game, the XR-75X90K adapts intelligently to the content. Google TV provides a refined smart platform that learns your preferences and surfaces your favourite content quickly and easily.

Key Features

• 75-inch Full Array LED display with precise zone backlight control
• Cognitive Processor XR for intelligent, natural picture reproduction
• XR Contrast Booster for deep blacks and bright highlights simultaneously
• Google TV smart platform with personalised content recommendations
• Dolby Atmos and DTS support for immersive audio
• HDMI 2.1 for 4K gaming at high frame rates
• Wi-Fi and Bluetooth for seamless connectivity

The Sony XR-75X90K is a premium large-screen television that sets a high benchmark for picture realism — perfect for discerning viewers who want the very best from their 75-inch display.